Course Overview
Your message arrives in an inbox that already holds a hundred others. Whether it gets read, and whether it gets an answer, depends on how it is built.
Email is a mainstay of business communication, and it remains popular even as new tools appear. “Writing Better Emails” is a self-paced online course that begins with the basics of email and builds the skills to draft messages, follow up efficiently, and manage an inbox. It then offers techniques for writing effective and accessible content that stands out in a crowded inbox. Learners will address emails appropriately to the recipient, write effective follow-ups, and use proofreading and editing techniques to improve their content. The course also introduces email marketing and shows how to create marketing emails using the SMART goals strategy.
Writing Emails That Get the Message Across
An email has a few seconds to show a reader why it deserves attention. The subject line, the first sentence, and the closing request do most of the work, and a message that omits any of them often waits unanswered while the sender wonders why.
The course covers each part of an email and the etiquette around it. It also covers the other half of email work: the management of the inbox itself, so that you answer what is important and do not drown in the rest.
Who Should Take This Course?
You write and receive more email than you would like, and you want to do both more efficiently. The course also serves people who write email for marketing.
Use Cases
The Follow-Up That Goes Unanswered. You sent a request last week, and nothing has come back. The course covers how to write an effective follow-up email.
The Inbox at Nine in the Morning. Two hundred unread messages wait, and you have a meeting at ten. Strategies for inbox management and organization help you decide what to open first.
The Campaign Email. Your team is sending a message to customers. The course shows how to design marketing emails around SMART goals and how to keep them accessible, with readable fonts and colors.
Learning Objectives
- Define email and identify the key components of an email.
- Recognize when email is the appropriate form of communication.
- Address an email appropriately based on the recipient.
- Write effective follow-up emails.
- Identify opportunities for email marketing.
- Create effective marketing emails using the SMART goals strategy.
- Employ strategies for inbox management and organization.
- Write effective email content and avoid common email mistakes.
- Follow proper email etiquette guidelines.
- Understand when and how to insert images, attachments, and hyperlinks.
- Recognize accessible fonts and colors.
- Use proofreading and editing techniques to improve email content.
Course Details
Estimated time to complete: 2 hours
Access time: 90 days
Price: $55 per learner
Credits
- 2 ATD CI Credits.
- 0.20 IACET CEU Credits.
- 2 PMI PDUs.
PMI PDU breakdown
- 0.25 Business Acumen PDUs.
- 0.50 Power Skills PDUs.
- 1.25 Ways of Working PDUs.
Frequently Asked Questions
Does the course cover email marketing?
Yes. It identifies opportunities for email marketing and shows how to create effective marketing emails using the SMART goals strategy.
Does the course address inbox management?
Yes. It covers strategies for inbox management and organization.
Does the course cover accessibility?
Yes. It covers accessible fonts and colors and how to insert images, attachments, and hyperlinks appropriately.
Who is this online email writing course for?
People who write, send, and manage email at work, including those who use email in marketing.
What professional credit does this online course offer?
The course offers credit from ATD CI, IACET, and PMI. The amounts appear under Credits.
Will I receive a certificate?
After logging in, learners can download and print a PDF certificate of completion from their course records page. The certificate remains available after access to the course ends.
Does the course include an assessment?
The course includes an assessment.
What do I need to take the course?
A current browser with cookies and JavaScript enabled, and a broadband connection. Some ad blockers keep course videos from appearing, so turn yours off if a video does not load.