For more than 25 years, Business Training Works has helped organizations use stories to teach, persuade, explain, and strengthen communication through training, coaching, and consulting.
We shape programs around real-world communication demands inside the business, including sales, leadership messages, customer explanations, training moments, and data stories that need to be clearer, more persuasive, and easier to use.
We build sessions around repeatable tools, proprietary frameworks, and practical application so participants leave with structures they can use right away.
We create cases, exercises, and practice work that reflect the kinds of stories participants need to tell inside the business, from personal examples to client narratives to data-driven messages.
We help people choose the right story, shape it for the audience, and deliver it with more control, clarity, and purpose.
We support leaders who need to influence, sellers who need to connect and persuade, and trainers who need to make content clearer, more memorable, and easier to use.
We support divisions inside larger organizations that need focused help around a specific initiative, audience, or phase of implementation. We also support midsize businesses that need broader help without building a large internal change function.
When desired, clients can connect with the facilitator before the session to discuss goals, audience needs, and the kinds of stories participants need to tell. Those conversations help shape stronger examples, more relevant practice, and a program that fits the work more closely.
We teach a consistent storytelling toolkit, including planning tools, audience tools, story-building frameworks, delivery tools, and feedback structures, so learners can find the right story, shape it for the audience, deliver it with greater control, and strengthen their skills through practice. Depending on the course, the toolkit may include:
Story Inventory: Helps learners collect and organize usable story material for different messages, audiences, and moments.
STORY: Organizes a narrative around situation, tension, objective, response, and yield.
Story Listening Skills: Helps learners study how stories work by noticing structure, language, details, pauses, and delivery choices.
Storytelling is a skill, and like most skills, it responds to instruction and practice. Some people arrive with stronger instincts than others, but instinct without structure produces inconsistent results. The professionals who communicate most effectively have usually learned a framework, practiced under feedback, and developed habits over time. This training gives participants both the structure and the practice. Natural ability helps. It is not a prerequisite.
Public speaking training focuses on delivery: how you stand, how you manage nerves, how your voice carries, how you hold a room. Business storytelling training focuses on the content underneath the delivery: how to find a story worth telling, how to shape it, how to make it relevant, and how to land the point. Both matter. They are different skills. Participants in this training leave with stronger material to deliver, not just a more confident way to deliver it.
This training works well for professionals who communicate regularly with clients, leadership, or cross-functional teams. It is a strong fit for managers, project leads, salespeople, consultants, and subject-matter experts who need to make complex information accessible and persuasive. It is also appropriate for senior leaders who want to develop a more compelling executive presence. If your role involves influencing others through communication, storytelling training is relevant to your work.
Yes. Participants build and share stories during the training, not just after it. The session is structured around application, so by the end, each participant has worked through at least one story using a structured framework. Feedback is built into the process. Participants leave with material they have already tested, not a set of principles they intend to apply someday.
Participants work with stories drawn from their own professional experience. The training guides them through a process for identifying material they already have: career moments, client situations, team challenges, and observations from their own work. No one needs to arrive with a story prepared. Part of the session involves helping participants recognize that they have more usable material than they realize.
Start by looking at where communication is breaking down. If your team produces solid work but struggles to get buy-in, explain ideas clearly to non-technical audiences, or make presentations that land, storytelling training addresses those gaps directly. It is also a strong fit for teams preparing for high-stakes presentations, leadership transitions, or client-facing roles. If you are not sure, we are glad to talk through your situation before you commit to anything.