Course Highlights

This sales professionalism course will:

  • Demonstrate best practices for conveying an on-brand image during sales interactions.
  • Provide insight into upholding professionalism and reading the room effectively in various scenarios.
  • Teach techniques for establishing strong rapport and demonstrating potent listening skills.
  • Outline the importance of and how to articulate a clear, concise, and persuasive product message.

Course Overview

“Be Heard Above the Clutter and the Noise: Elevating Sales Professionalism and Product Messaging” is an interactive course designed to enhance the professionalism and messaging skills of people in sales. The course begins with a discussion on the significance of projecting an on-brand image during interactions with both current and potential clients. Specifically, participants will learn how to maintain professionalism and adapt to social cues in various communication contexts, including in-person meetings and virtual conversations. Following that discussion, the course introduces techniques for building rapport and showcasing strong listening skills – two skills most successful salespeople share. Finally, we will explore the power of storytelling and examples to create compelling product messages that cut through the noise and resonate with customers.

Program Objectives

At this program’s conclusion, participants should be able to:

  • Share best practices for projecting an on-brand image when interacting with current and prospective clients and customers.
  • Offer advice for appearing professional and reading the room on screen and in person.
  • Introduce techniques for building rapport and demonstrating strong listening skills.
  • Discuss the importance of a clear, concise, and compelling story.

Program Modules

  • On Target: Defining Professionalism One Behavior at a Time
  • The Consistency Advantage: Putting Your Best Foot Forward on Time Every Time
  • I Can Hear You Now: Listening for Rapport and Understanding
  • In a Nutshell: Selling with a Concise and Compelling Message

By the end of this training program, participants should be well-prepared to maintain a high level of professionalism, build stronger relationships, and deliver impactful product narratives that truly stand out.