Course Highlights

This presentation design skills course will:

  • Share nine elements that well-organized presentations share.
  • Outline best practices for analyzing an audience and choosing content based on their needs.
  • Provide participants with 15+ frameworks for creating logical narratives.
  • Offer best practices for creating clear and concise slides.

Course Overview


I put a lot of work into those slides, so I kept them. In hindsight, they probably didn’t fit. I added a footnote, removed it, and then added it back.

I have six weeks of my life tied up in this deck. It’s causing me a lot of stress, and for what?

I thought I was presenting what they wanted. But by the end, I knew I had missed the target. I wish I had seen it coming; maybe I could have done something.


Does this sound familiar? Day after day, many people create presentations that could be significantly improved with a few simple best practices. This web-based course introduces those ideas.

The program begins with an exploration of the nine elements that well-designed presentations typically share. Next, we will dive into audience analysis, figuring out what matters to different stakeholders and identifying which group or groups are most important. Following that, we will discuss presentation goals and how they should inform what’s included in the presentation.

In the next module, we’ll examine frameworks and templates for quickly organizing information. After that, participants will learn four methodologies for organizing information when a standard framework isn’t a suitable fit.

The remainder of the program covers best practices for building clean, digestible decks.

Program Objectives

At this program’s conclusion, participants should be able to:

  • Outline the nine elements strong presentations share.
  • Apply the SEATS framework to determine what’s important to an audience.
  • Identify a presentation’s goal and delivery strategy.
  • Consider the content and the audience when choosing a narrative structure.
  • Use four tools for finding a logical narrative structure.
  • Create one-story slides.
  • Write meaningful headlines.
  • Choose a punctuation and capitalization strategy.
  • Follow best practices when using bullets, creating charts, and choosing graphics.
  • Ask for feedback.

Program Modules

  • Meaningful Messages: Nine Ways to Hit the Mark
  • Audience Analysis: Who Is in the Room and What Matters to Them?
  • A Solid Direction: Presentation Purpose, Goals, and Interaction Strategy
  • The Short of It: Finding Key Messages
  • The Long of It: Frameworks and Structures
  • From the Ground Up: DIY Structures
  • On Deck: Building Slides
  • Continuous Improvement: Embracing Feedback

By the end of this training course, participants should have a fundamental understanding of strong presentation design and tools they can use to streamline the process.