Course Highlights

This outbound telephone sales course will:

  • Share best practices for building attitude, systems, knowledge, and skills.
  • Offer a model for planning calls.
  • Highlight what outbound telephone salespeople should and shouldn’t say to customers and prospects.
  • Suggest possible call goals.
  • Provide language for building rapport.

Course Overview

In the fast-paced world of outbound telephone sales, success hinges not just on what you say but also on how you say it and understanding who you’re saying it to. “Dynamic Dialing: Best Practices for Better Outbound Calls” is an interactive short course designed to transform how salespeople approach outbound calls, making each conversation more impactful and result-oriented. The course addresses pre-call planning, goal setting, trust language, and best practices for overcoming common challenges.

Program Objectives

At the conclusion of this program, participants should be able to:

  • Explain what your buyers deserve and four essentials to satisfy those demands.
  • Describe what’s important to buyers, what they need, what they’re trying to avoid, and what annoys them.
  • Articulate a product’s or service’s benefits.
  • Choose appropriate call goals.
  • Create buyer personas.
  • Research buyers before a call.
  • Create benefits-focused openings.
  • Follow best practices for placing calls.
  • Leverage tone, words, and language models.
  • Troubleshoot common problems.

Program Modules

  • Your Current Reality and Future State: Biggest Challenges and In a Perfect World
  • Buyers and Benefits: Who You’re Calling and Why They Should Care
  • Goals: Not All Accounts Are the Same
  • Call Choreography: Plan the Work and Work the Plan
  • Words and Voice: How You Say It
  • Special Challenges: Solutions to Common Problems

By the end of this instructor-led training program, participants should feel comfortable and in command when placing outbound sales calls.