Mastering Messaging: Skills for Creating Concise and Complete Emails, Documents, and Presentation Narratives
Available Formats: Multi-Session Virtual Classroom Course
This writing and presentation design course will:
Outline a process for creating concise and complete narratives.
Provide a framework for selecting the correct breadth and depth of information.
Suggest a methodology for creating a messaging goal and organizing supporting evidence.
Review the basic mechanics of English.
Offer best practices for using charts and graphs in documents and slides.
Recommend reviewing and editing tools.
From dud documents to deadly decks, a lot of poor writing exists in the workplace. What’s the root of many problems? Bad thinking and narratives that miss the mark. This course gets to the heart of those issues and helps participants develop concise and complete email messages, documents, and presentations. Taught in an interactive online workshop format, our three-part program offers strategies for understanding an audience and targeting information at the appropriate level, an overview of the basic mechanics of strong messaging, and ideas for making the narrative generation and writing process faster and easier.
Segment One Objectives
Analyze and audience and determine what’s important for people to know about a topic.
Create personas to distinguish different audiences.
Complete an audience profile.
Determine a message’s goal.
Write a headline and so-what statement.
Identify supporting evidence.
Separate need-to-know and nice-to-know information.
Segment One Modules
About the Audience: Thinking About Who
A Reason for Caring: Articulating Why
Purpose Please: Identifying the Goal
Thoughts Out: Getting Something on Paper the Easy Way
Priorities: Separating Need and Nice
Segment Two Objectives
Create a thesis statement.
Choose an appropriate level of formality.
Write in the active voice.
Use the passive voice sparingly and intentionally.
Avoid common grammatical and punctuation errors.
Choose easy-to-read words and phrases.
Follow best practices for formatting text.
Segment Two Modules
In a Nutshell: Crafting a Bottom-Line Message
Unspoken Codes: Choosing the Right Level of Formality
Better Paragraphs: Improving Clarity
Punctuation Pitfalls: Reducing Errors
Choice Words: Picking Well
Good Looks: Formatting Help
Segment Three Objectives
Evaluate emails, documents, and slides.
Use tables, charts, and graphs effectively.
Follow a checklist.
Segment Three Modules
Document Review: Showing What You Know
Tables, Charts, and Graphs: Using Pictures and Frameworks in Addition to Words
Review and Revise: Proofreading Tools and Tactics
On the Lookout: Creating and Using a Checklist
By the conclusion of this web-based training program, participants should understand how to craft a written narrative. They should also be able to apply basic rules of written English to their work.
Questions This Page Answers About Web-Based Writing for Documents and Presentations
My team needs help with writing and creating stronger narratives for their presentations. Who can help?
Who offers a writing course that takes a deep dive into the process of crafting a narrative?
Where can I find training to help my team tell better stories in writing and during presentations?
“Yesterday’s workshop was both thoroughly enjoyable and tremendously beneficial. From all accounts, it was a productive, engaging, and substantive experience from which participants were able to glean significant professional insights and lessons for best practices in their field.”
Hugh H., Director of Program Development, Friends of Crown Heights Educational Centers Inc.
“My director just called me and said whatever discussions you and Stefanie had made this training focused, interesting, fun, and valuable – she’s already getting additional feedback on the team (they love the interactivity). She already wants me to work with you and Chris on something else. And she’s not an easy push….so thank you, thank you!”
Leo S., Training and Development, HHS
“This course provided everything you would need to hold a successful chat.”
Chat Webinar Participant, Port Authority of Allegheny County
“Thank you. This was the first course I’ve had virtually that truly maxed the technology to solicit audience participation. Thanks for teaching by doing!”
Training Participant, National Academies of Science, Engineering, and Medicine
“I have never attended D&I training before and didn’t know what to expect. This exceeded my expectations. It wasn’t boring. It was timely and relevant. D&I can be a sensitive topic with some and I felt like the approach here brought people along with being judgmental or condemning anyone.”
Training Participant, ICBA
“Charles’ presentation style is so engaging that I felt like he was speaking to me! Thanks for making what could be a dry topic a fun session!”
Training Participant, Data Driven Storytelling (Virtual)
“I wanted to thank you again for the chat training. This was essential to our new chat initiative moving forward, and we hope to see some substantial increases in our customer satisfaction scores in the upcoming new year.”
Brad B., IT Manager, Major US Bank’s IT Service Desk Manager
“Our customer service manager of 21 years stated that this training was the best and the most relevant class she attended in her career.”
Simon B., R.E. Carroll Inc.
ONLINE . INSTRUCTOR-LED . WEB-BASED BUSINESS WRITING AND PRESENTATION DESIGN
COURSE . WEBINAR . PROGRAM . WORKSHOP