Course Outcomes

This web-based business writing series will:

  • Introduce techniques to help participants determine what they want to say before they begin writing.
  • Provide tools for isolating a main message and its supporting points.
  • Explain how to determine reader groups and what’s important to each.
  • Cover the basic mechanics of good English.
  • Offer guidance for proofreading and editing.

Course Overview

Great business writing usually starts with good thinking. When you know what you want to say and why, it’s a whole lot easier to get something concise and cogent on paper than it is when you start writing without a clear plan. This web-based writing series consists of three sessions. The first addresses the importance of planning, the second covers the mechanics of good writing, and the third discusses proofreading and editing.

This series comprises three 90-minute to 2-hour sessions. Organizations may purchase the sessions as a series or as individual segments. 

Segment One: Better Thinking Leads to Better Writing

At this segment’s conclusion, participants should be able to:

  • Isolate a main message and its supporting points.
  • Choose a document framework before they write.
  • Build a document map.
  • Anticipate and answer a reader’s questions.

Segment Modules

  • Why People Write: Informing, Persuading, and Entertaining
  • Not All Readers Are the Same: Defining Audiences
  • What Readers Need to Know: Isolating Messages
  • Building Support: Fleshing Out a Document
  • Answer Before It’s Asked: Anticipating Questions and Responding to Those Queries

Homework

Create a document map.

Segment Two: The Rapid Read

At this segment’s conclusion, participants should be able to:

  • Write a compelling thesis statement.
  • Craft concise paragraphs readers can understand in a single reading.
  • Write in the active voice.
  • Choose accessible vocabulary.

Segment Modules

  • The Argument: Stating the Message Early
  • Great Guidelines: Following Seven Steps to Cleaner Writing
  • Punctuation Matters: Knowing Your Marks
  • Say What?: Avoiding Jargon, Lingo, and Other Semantic Sins

Homework

Taking what’s learned from this session, create a piece of writing based on your document map.

Segment Three: Slash and Burn Fundamentals

At this segment’s conclusion, participants should be able to:

  • Critically evaluate their writing.
  • Follow a checklist.
  • Find common mistakes.
  • Use online correction tools.
  • Identify suggestions online tools often make in error.

Segment Modules

  • Proofreading and Editing Goals: Making Writing Better
  • Proofreading and Editing Methods: Choosing Tools
  • Pull Out Your Red Pen: Critiquing Work
  • Online Help: Leveraging Technology

By the conclusion of this interactive web-based training course, participants should have an understanding of the fundamentals of business writing, and they should be able to create a basic document their readers can understand in a single rapid reading.