Virtual Sales Training for Telephone Sales

Course Highlights

This phone sales training course will:

• Explore the importance of articulating the organization’s product and service value to engage prospects.
• Provide frameworks for setting clear call goals and using permission-based information gathering.
• Share strategies for effective communication techniques, including repeating and rephrasing to confirm understanding.
• Offer tips for closing calls with confidence and leaving polished, professional voicemails.

Course Overview

“From Hot Leads to Cold Calls: The Essentials of Selling on the Phone” is a practical training course built for sales professionals who want to master the fundamentals of phone-based selling. The course begins by helping participants identify the unique benefits of their products or services, equipping them to clearly articulate value in every conversation with prospects.

Participants will explore four essential call types—warm leads, cold calls, follow-ups, and appointment-setting—and learn how to select the appropriate framework for each scenario. By understanding these structures, participants can set effective call goals and begin each conversation with purpose and clarity.

The course also emphasizes effective communication techniques, focusing on a permission-based structure for gathering information that encourages openness and builds trust. Participants will practice active listening skills, including repeating and rephrasing to confirm understanding, ensuring clarity throughout the conversation.

To round out the program, we cover essential mechanics for successful phone sales, such as leaving professional voicemails, using Outlook’s automation for follow-ups, and integrating email as a seamless extension of phone conversations.

Program Objectives

At the conclusion of this program, participants should be able to:

• Articulate the value of the organization’s products and services.
• Establish a call goal tailored to the prospect or client.
• Choose an appropriate call framework based on the type of outreach.
• Frame the purpose of a call to engage interest and set expectations.
• Use a permission structure to gather information effectively.
• Repeat and rephrase what the other person says to confirm understanding.
• Close a call without leaving questions on the table.
• Leave polished and professional voicemail messages.
• Leverage Outlook’s automation features to ensure timely follow-up.

Program Modules

• What You Have: Identifying Benefits and Value
• Four Types of Calls: Picking the Script
• The Right Foot: Starting Moves and More
• Ask and Answer: Communicating Effectively and Efficiently
• Matters of Mechanics: Using Voicemail and Email Tricks

Target Audience

This virtual training program is designed for groups that want to:

• Strengthen their phone-based selling techniques.
• Improve their ability to engage prospects and clients on calls.
• Learn practical strategies for effective follow-up.

Suggested Format

• Two-Hour Virtual Training Course

Questions This Course Answers About Phone Sales

• Where can I find a training program to help my team improve their phone sales skills?
• Who offers a course on creating engaging and goal-oriented phone calls?
• How can we ensure our team’s phone calls leave a positive, lasting impression?