Customer Service Quotations

These customer service quotations are grouped into meaningful categories to provide inspiration for training, presentations, articles, or speeches.

The Customer Comes First

“A customer is the most important visitor on our premises. He is not dependent on us—we are dependent on him.” – Unknown
“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” – Sam Walton
“Treat every customer as if they sign your paycheck… because they do.” – Unknown
“The purpose of a business is to create a mutually beneficial relationship between itself and those that it serves. When it does that well, it will be around tomorrow to do it some more.” – John Woods
“Your customers expect your entire operation to revolve around them.” – SAP Advertisement

“Every great business is built on friendship.” – JC Penney
“In business, you get what you want by giving other people what they want.” – Alice MacDougall
“Your best customers leave quite an impression. Do the same, and they won’t leave at all.” – SAP Advertisement
“When you serve the customer better, there’s always a return on your investment.” – Kara Parlin
“What we are doing is satisfying the American public. That is our job. I always say we have to give most of the people what they want most of the time. That is what is expected of us.” – William Paley

“Good service is good business.” – Siebel Advertisement
“Service wins the game.” – Tony Alessandra
“The customer’s perception is your reality.” – Kate Zabriskie
“Whatever your business is, talk to your customers and provide them with what they want. It makes sense.” – Robert Bowman, CEO Major League Baseball Advanced Media
“People expect good service but few are willing to give it.” – Robert Gately

“Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.” – Donald Porter, V.P., British Airways
“Customer complaints are the schoolbooks from which we learn.” – Unknown
“Your most unhappy customers are your greatest source of learning.” – Bill Gates
“Never underestimate the power of the irate customer.” – Joel Ross
“Although your customers won’t love you if you give bad service, your competitors will.” – Kate Zabriskie

“The first responsibility of a leader is to define reality. The last is to say thank you. In between, the leader is a servant.” – Max DePree
“Good leaders must first become good servants.” – Robert Greenleaf
“The true leader serves. Serves people. Serves their best interests, and in doing so will not always be popular, may not always impress. But because true leaders are motivated by loving concern rather than a desire for personal glory, they are willing to pay the price.” – Eugene B. Habecker
“If you don’t understand that you work for your mislabeled subordinates, then you know nothing of leadership. You know only tyranny.” – Dee Hock, CEO Emeritus Visa Int’l

“You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can’t be copied.” – Jerry Fritz
“If you want to be creative in your company, your career, your life, all it takes is one easy step… the extra one. When you encounter a familiar plan, you just ask one question: What ELSE could we do?” – Dale Dauten
“The longer you wait, the harder it is to produce outstanding customer service.” – William H. Davidow
“Unless you have one hundred percent customer satisfaction… you must improve.” – Horst Schulz
“Organizations have more to fear from lack of quality internal customer service than from any level of external customer service.” – Ron Tillotson

“People don’t want to communicate with an organization or a computer. They want to talk to a real, live, responsive, responsible person who will listen and help them get satisfaction.” – Theo Michelson, State Farm Insurance
“When you start viewing your customers as interruptions, you’re going to have problems.” – Kate Zabriskie
“In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.” – Doug Warner
“The single most important thing to remember about any enterprise is that there are no results inside its walls. The result of a business is a satisfied customer.” – Peter Drucker

“There are no traffic jams along the extra mile.” – Roger Staubach
“Well done is better than well said.” – Benjamin Franklin
“Washrooms will always tell if your company cares about its customers.” – Unknown
“You are serving a customer, not a life sentence. Learn how to enjoy your work.” – Laurie McIntosh
“Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.” – Peter Drucker