Course Highlights
This storytelling course for people who regularly report data will:
- Explain the differences between stories and reports.
- Discuss the importance of stories in a business context.
- Offer techniques for crafting data-driven stories that resonate with audiences.
- Provide strategies for creating clear, message-focused slides.
- Share tools for selecting effective visuals and avoiding data distortions.
Course Overview
Data alone rarely drives action. When coupled with a well-crafted story, however, data can inform, persuade, and inspire change. “On Point: Designing Data-Driven Stories” funishes participants with the skills to design data-driven presentations that resonate with stakeholders, delivering insights with clarity and impact.
In the first segment, participants will explore the fundamental elements of data storytelling, including the differences between stories and reports, the value of stories in a business setting, and the steps to craft a story that connects with its intended audience. Additionally, participants will learn how to structure slides that reinforce their message and support audience comprehension.
The second segment builds on this foundation, covering techniques for using analogies and examples, selecting the right types of charts and graphs, and ensuring the accuracy of the data presented. Participants will gain insights into avoiding common data distortions and choosing the appropriate level of detail based on the audience’s needs. The segment concludes with an emphasis on designing accurate and engaging visuals, allowing participants to communicate complex information in an accessible, truthful manner.
By the end of the course, participants will be able to create data-driven presentations that not only convey information but also tell a story that influences decision-making.
Segment One Objectives
At this segment’s conclusion, participants should be able to:
- Describe the differences between stories and reports.
- Explain why stories are important to businesses.
- Craft stories that resonate with their audience.
- Develop stories with a clear message.
- Create slides that communicate their story successfully.
Segment One Modules
- Story vs. Report: Understanding the Difference
- Audience Connection: Crafting Stories That Resonate
- Message Clarity: Developing a Clear Point
- Visual Support: Designing Effective Slides
Segment Two Objectives
At this segment’s conclusion, participants should be able to:
- Use analogies and examples in their stories.
- Choose and design charts and graphs effectively.
- Select the appropriate level of detail for their audience.
- Avoid data distortions.
Segment Two Modules
- Analogies and Examples: Adding Depth to Your Story
- Tools for the Task: Choosing the Right Charts and Graphs
- Storytelling with Data: Presenting the Right Level of Detail
- Accuracy Matters: Avoiding Distortions in Data
Target Audience
This virtual training program is designed for groups that want to:
- Improve their ability to tell stories with data to drive business results.
- Enhance their presentation skills for data-driven content.
- Learn techniques for making complex information accessible to non-technical audiences.
- Avoid common pitfalls in data presentation, such as distortions or overloading details.
Suggested Format
- Two-Segment Virtual Classroom Course
Questions This Page Answers About Data Storytelling Training
- How can we create engaging data-driven presentations that influence business decisions?
- Who offers training to help our team communicate data insights effectively?
- Where can I find a course on designing impactful, accurate data stories for executives and stakeholders?