Course Highlights
This course on designing client presentations will:
- Guide participants in tailoring presentations to directly address client needs and priorities.
- Introduce the Plot + Subplot + Characters (PSC) storytelling framework for creating a cohesive, client-focused narrative.
- Provide methods for organizing content, developing audience personas, and choosing presentation plots that align with client goals.
- Review strategies for real-time engagement, including reading the room and adjusting delivery to client responses.
Course Overview
Crafting a client presentation that resonates is both an art and a science. To make a lasting impact, presenters must do more than share information; they need to understand the client’s top priorities, weave those priorities into a compelling story, and communicate with clarity and precision. This course equips participants with the skills to create presentations that hit these marks, ensuring clients not only understand the message but also feel connected to it.
This course focuses on designing presentations that are targeted, relevant, and visually engaging. Participants will learn to identify client needs, build an audience profile, and choose a plot structure that highlights how those needs are met. By using the Plot + Subplot + Characters (PSC) method, participants will develop a layered story that engages clients and adds depth to their narrative.
Through modules on organizing information, creating mind maps, and using an answer-first structure, participants will learn to streamline their content without sacrificing detail. Practical techniques like incorporating stories, analogies, and best practices for design ensure that presentations remain both informative and visually appealing. The course wraps up with strategies for reading the room and adapting in real time, preparing participants to handle dynamic presentation environments confidently.
With tools to manage every step of the process, from planning to delivery, this program prepares participants to develop client presentations that drive engagement and deliver results.
Program Objectives
At this program’s conclusion, participants should be able to:
- Identify a client’s top needs and wants.
- Find opportunities in the narrative to show needs and wants are being met.
- Determine the correct depth and breadth of information to share.
- Develop audience personas.
- Choose a presentation plot.
- Determine how an audience could influence how content is presented.
- Proactively address client idiosyncrasies.
- Build a story using the Plot + Subplot + Characters (PSC) method.
- Write a presentation goal and headline.
- Create a mind map.
- Follow an answer-first structure.
- Use examples, stories, and analogies to add color to data.
- Incorporate various language models.
- Follow design best practices.
- Have a plan for reading the room and adjusting in real time.
Program Modules
- What Clients Want: Understanding Needs
- The Story: Picking a Plot
- Information Organization: Building a Framework and Putting Pages in Order
- Tools to Advance the Story: Using What’s Available
- Slide Rules: Choreographing with PowerPoint
- Reading the Room: Getting Delivery Right
Target Audience
This virtual training program is designed for groups that want to:
- Strengthen client-centered presentation skills.
- Develop presentations that align with client goals and drive engagement.
- Learn techniques for storytelling and visual design to create more impactful presentations.
Suggested Format
- Two-Hour Virtual Training Course
Questions This Course Answers About Client Presentation Skills
- Where can I find training to help my team create more effective client presentations?
- Who offers a virtual program to improve our team’s client presentation skills?
- How can we ensure our client presentations are structured, engaging, and client-focused?