Storytelling Courses Directory

The Benefits of Business Storytelling

Storytelling in the workplace has received increased attention in recent years and with good reason. An organization’s leaders can use stories to communicate values, culture, and their brand. Stories can also help managers address conflict, resolve issues, and simplify concepts.  Additionally, those in a teaching role can leverage stories to increase the “stickiness” of their content. The possibilities are almost endless.

About Our Storytelling Programs

Business Training Works offers targeted storytelling courses.  These programs address a range of audiences, including leaders, salespeople, educators, facilitators, and teams. Each workshop is interactive and participant focused.  

We cover such topics as deciding a message, finding themes, choosing language, using body language to enhance delivery, and fitting stories into business interactions.

Our courses can be taught as described in the workshop overviews or customized to meet your team’s specific goals.

Our Workshop Facilitators

Our workshop facilitators use stories as part of their work. They understand what makes a story good, the importance of keeping a story inventory, and tips and tricks master storytellers leverage.

These people are also able to establish an environment of trust and encourage participants to take risks as they learn to tell stories of their own.

Our Interactive Approach to Training

Our business storytelling sessions focus on the skills people need to use stories in their work. Participants can expect to practice a range of story-crafting and storytelling techniques.

Storytelling Course Overviews

To learn about what’s covered in our storytelling seminars, read the short course descriptions found on this page or click on the course title links to explore the complete outlines.  

If you have a need our existing material does not address, please contact us to discuss your goals and objectives. We may be able to build something for you.

Format Key

  • H – Half-Day Onsite Training Course
  • F – Full-Day Onsite Training Course
  • M – Multi-Day Onsite Training Course

Workshop Descriptions

Leading with Lore: Leveraging Stories and Storytelling for Business

This storytelling course for leaders explores the value of using stories in business.  The program shares examples of successful workplace narratives, offers a method for isolating a plot and building robust characters, provides guidance for fleshing out details, and gives participants several opportunities to practice their skills throughout the day.  In addition to building their own stories, those who attend this workshop will learn the art of story spawning and the value of listening to the stories others tell.

A Novel Approach: Selling with Stories

The best salespeople understand the value of stories in the sales process.  After all, a well-spun tale can reinforce a customer’s belief in a product, service, or company. Great stories can also help customers envision themselves using a particular product or service to solve a problem. In fact, a strong and memorable narrative can build brand awareness and strengthen a relationship with customers and potential customers alike. During this interactive workshop, participants will learn how to use stories to enhance their presentations and address the issues their customers care about.

Training with Tales: Captivating Learners with Stories

A good narrative can make us laugh, it can make us cry, or it can make us take action. Why? Stories make whatever they are about real and relevant to the listener. During this storytelling program for trainers, participants will learn how to use narratives to set the tone for training, establish a connection with participants, link content to life back on the job, and provide memory aids for recalling information. The course covers how and when to use stories, storytelling models, and storytelling mistakes. It also provides several opportunities for participants to practice their storytelling skills. 

Narrative Numbers: Designing Data-Driven Stories

A lot can go wrong when people present data. They choose the wrong information, too much information, or too little. This course is designed for people who must present numbers. During the workshop, participants will learn how to isolate narratives, choose the right chart for the right task, use analogies and stories to support their message, and avoid common mistakes people make when creating visual representations of their data. This is not a platform skills course, its focus is strictly narrative design.

Once Upon a Time: Storytelling Team-Building Challenge

Storytelling is an undervalued workplace skill and one anyone who communicates to customers, clients, or coworkers should understand. This team-building challenge uses storytelling to explore empathy, the art of crafting narratives, the importance of leveraging team strengths, and tips and tricks for using body language to enhance messages. The program is faced-paced, interactive, and at the same time low risk.

Onsite Training Course Reminders

Our instructor-led training courses are available to private groups.  These workshops are not offered in a public seminar format.  Please contact us to speak with a facilitator about your needs and bringing training to your organization.

We offer training in the District of Columbia and the following US states: Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, and Wyoming.

We also travel to Africa, Australia and New Zealand, Asia, Canada, Central America, Continental Europe, the Middle East, and the United Kingdom.

Please contact us about your location.

Onsite Workshops