This professionalism and protocol course will:
- Outline the behaviors participants should exhibit to enforce the organization’s desired image and brand.
- Highlight attitudes and actions detrimental to the organization.
- Prepare participants to mingle and network effectively online and in traditional venues.
- Explain the basics of interacting with the media.
- Help participants learn to position information, both positive and negative, in a strategic and planned way.
Celebrities and organizations spend thousands-even millions-of dollars each year building their personal brands. And in our age of social media, podcasting, digital cameras, and cell phones, there is little personal privacy for anyone, especially those in the public eye. This business protocol training program is designed for organizations wishing to establish guidelines for those who publicly represent them.
At this program’s conclusion, participants should be able to:
- Explain the importance of brand and behavior alignment.
- Articulate behaviors that enhance and detract from an organization’s reputation.
- Effectively introduce themselves and others.
- Explain proper dining etiquette.
- Demonstrate how to give a professional interview.
The following outline highlights some of the course’s key learning points. As part of your training program, we will modify content as needed to meet your business objectives. Upon request, we will provide you with a copy of the participant materials prior to the session(s).
Match This: Aligning Brand and Behavior
This branding and protocol course begins with a discussion about branding and the importance of aligning staff behaviors to match an organization’s desired image.
Should and Should Not: Your Actions
The next section of the workshop focuses on behaviors that enhance or detract from an individual’s and an organization’s reputation. Working through a series of exercises, participants will develop a list of dos and don’ts for future interactions with the public and others who come in contact with the organization.
Mingling Manners: Networking with Purpose
Cocktail parties, conferences, receptions, and other gatherings are hotspots frequented by those charged with organizational representation. This part of the seminar begins with a discussion of such networking basics as making introductions, exchanging business cards, and choosing interesting topics for conversation. The program continues with an examination of networking objectives and a process for gathering information about others and the organizations they represent.
Media Management: Interview Savvy
Smartphones are everywhere and Facebook shares are about as common as breathing. These modern marvels are great when the news is good, but watch out when things take a turn for the worse. In the age of the internet, a bad interview can spread globally in a matter of hours and remain forever available somewhere, someplace on a server in cyberspace. In this component of the program, we will reduce the odds of failing on film, and participants will learn how to give better interviews and manage their interactions with the media.
Saying No: More Message Management
Sometimes the message is “no,” and the messenger must present that information in such a way that does not upset the public or other stakeholders unnecessarily. In this final segment of the program, participants will practice delivering bad news the right way.
At this protocol training program’s conclusion, participants will have a solid understanding of organizational representation and be ready to meet and greet the public, the media, and others who will associate them with their organization’s brand.