Online Personal Branding Course

Available Formats

  • Self-Paced Online Partner Course

Course Overview

Just as companies have brands, so do people. This course introduces the concept of personal branding and suggests processes for developing and managing a personal brand. The program covers such topics as unique selling proposition, personal brand statements, online and offline considerations, and strategies for maintaining and protecting a brand.

Program Objectives

After completing this course, learners should be able to:

  • Explain the importance of building a personal brand.
  • Develop a personal brand statement.
  • Explain the importance of having a unique selling proposition.
  • Discuss such online tools as websites, blogs, social media, and videos.
  • Explain how dress, appearance, business cards, personal outreach, and mentors can influence a brand.
  • Develop a strategy for gaining experience in areas where their brand is weak.
  • Explain the importance of expertise, and discuss strategies for becoming known as an expert in their field.
  • Explain how to maintain and protect a personal brand.

Target Audience

This course is targeted to people who want to develop their personal brands.



Estimated Hours to Complete


Pricing and Enrollment Information

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Self-Paced Online Training Course Reminders

  • Online courses are priced per seat.  Learners should have their own seats for any course in which they participate.
  • For organizations with 25 or more learners for any given course, please contact us for group pricing.
  • Business Training Works’ short courses require a score of 85% to earn a certificate.  Our Mindedge offerings require a score of 70% to earn a certificate and continuing education credits.
  • Online courses must be completed within 30 days of purchase. Learners can stop and resume courses at their discretion.  They do not have to complete a program in one sitting.
  • For an additional fee, learners who do not complete a program within the 30-day window can extend their access.
  • Course suites have extended learning times and are not restricted to the 30-day window.

Questions This Page Answers About Online Personal Branding Training

  • Where can I find an online personal branding program?
  • I want to define and develop my personal brand. Where can I find a course to help me?


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