Online Marketing Course

Available Formats

  • Self-Paced Online Partner Course

Course Overview

Marketing is an essential activity for most successful nonprofit organizations. This course examines best practices for marketing to a nonprofit’s stakeholders, funders, and the public. The program covers such topics as planning, offerings, relationship management, advertising, and promotions.

Program Objectives

After completing this course, learners should be able to:

  • Explain what marketing is within the nonprofit environment.
  • Describe the importance of a marketing plan.
  • Discuss the service-intensive nature of nonprofit program activities.
  • Explain how the marketing mix for services differs from products.
  • Describe the importance of customer satisfaction and how expectations play a role in satisfaction with service products.
  • Discuss the role of ethics in nonprofit marketing.
  • Describe how to identify donor target markets.
  • Explain the product/service development process.

Target Audience

This program is intended for nonprofit professionals who want to learn more about marketing.

Prerequisites

None

Estimated Hours to Complete

5

Pricing and Enrollment Information

Click here to go to our purchase page.

Self-Paced Online Training Course Reminders

  • Online courses are priced per seat.  Learners should have their own seats for any course in which they participate.
  • For organizations with 25 or more learners for any given course, please contact us for group pricing.
  • Business Training Works’ short courses require a score of 85% to earn a certificate.  Our Mindedge offerings require a score of 70% to earn a certificate and continuing education credits.
  • Online courses must be completed within 30 days of purchase. Learners can stop and resume courses at their discretion.  They do not have to complete a program in one sitting.
  • For an additional fee, learners who do not complete a program within the 30-day window can extend their access.
  • Course suites have extended learning times and are not restricted to the 30-day window.

Questions This Page Answers About Online Training Marketing Nonprofits

  • Where can I find a crash course in marketing my nonprofit?
  • Who offers a marketing course online for nonprofits?
  • I need an online marketing course for my nonprofit staff. Who has this?

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Online Training Courses