Course Overview

Marketing is an essential activity for most successful nonprofit organizations. This course examines best practices for marketing to a nonprofit’s stakeholders, funders, and the public. The program covers such topics as planning, offerings, relationship management, advertising, and promotions.

Program Objectives

After completing this course, learners should be able to:

  • Explain what marketing is within the nonprofit environment.
  • Describe the importance of a marketing plan.
  • Discuss the service-intensive nature of nonprofit program activities.
  • Explain how the marketing mix for services differs from products.
  • Describe the importance of customer satisfaction and how expectations play a role in satisfaction with service products.
  • Discuss the role of ethics in nonprofit marketing.
  • Describe how to identify donor target markets.
  • Explain the product/service development process.

Target Audience

This program is intended for nonprofit professionals who want to learn more about marketing.



Estimated Hours to Complete


Pricing and Enrollment Information

$79.00 (US) per seat

Access Time

90 Days