Online Marketing Course
- Self-Paced Online Partner Course
Marketing is an essential activity for most successful nonprofit organizations. This course examines best practices for marketing to a nonprofit’s stakeholders, funders, and the public. The program covers such topics as planning, offerings, relationship management, advertising, and promotions.
After completing this course, learners should be able to:
- Explain what marketing is within the nonprofit environment.
- Describe the importance of a marketing plan.
- Discuss the service-intensive nature of nonprofit program activities.
- Explain how the marketing mix for services differs from products.
- Describe the importance of customer satisfaction and how expectations play a role in satisfaction with service products.
- Discuss the role of ethics in nonprofit marketing.
- Describe how to identify donor target markets.
- Explain the product/service development process.
This program is intended for nonprofit professionals who want to learn more about marketing.
Estimated Hours to Complete
Pricing and Enrollment Information
Self-Paced Online Training Course Reminders
- Online courses are priced per seat. Learners should have their own seats for any course in which they participate.
- For organizations with 25 or more learners for any given course, please contact us for group pricing.
- Business Training Works’ short courses require a score of 85% to earn a certificate. Our Mindedge offerings require a score of 70% to earn a certificate and continuing education credits.
- Online courses must be completed within 30 days of purchase. Learners can stop and resume courses at their discretion. They do not have to complete a program in one sitting.
- For an additional fee, learners who do not complete a program within the 30-day window can extend their access.
- Course suites have extended learning times and are not restricted to the 30-day window.
Questions This Page Answers About Online Training Marketing Nonprofits
- Where can I find a crash course in marketing my nonprofit?
- Who offers a marketing course online for nonprofits?
- I need an online marketing course for my nonprofit staff. Who has this?