Online Course in the Principles of Marketing for Nonprofit Organizations

Course Overview

This course introduces the core principles of marketing as they apply to nonprofit organizations, highlighting how marketing strategies can help nonprofits connect with clients, donors, and the public. Participants will explore essential topics such as marketing planning, advertising, promotion, and customer relationship management. The program also addresses the unique aspects of nonprofit marketing, including ethics, service-based marketing, and the development of new service offerings.

Key Topics

• Marketing in Nonprofits: Understanding its role and defining its scope.
• Service Products: Exploring the service-intensive nature of nonprofit activities.
• Expanded Marketing Mix: Applying the Three Ps of Services Marketing to nonprofits.
• Customer Satisfaction: Examining the role of expectations in achieving satisfaction.
• Ethical Marketing: Addressing the role of ethics in nonprofit marketing efforts.
• Marketing Plans: Developing effective strategies for nonprofit outreach.
• Target Markets: Identifying and engaging donors and clients.
• New Service Development: Creating innovative service offerings for nonprofit success.

Learning Objectives

At the conclusion of this course, participants should be able to:

• Define marketing in the context of nonprofit organizations.
• Explain the unique service-oriented focus of nonprofit program activities.
• Apply the Three Ps of Services Marketing to nonprofit initiatives.
• Analyze the role of customer satisfaction and expectations in service delivery.
• Discuss ethical considerations in nonprofit marketing strategies.
• Develop a comprehensive nonprofit marketing plan.
• Identify target markets for donor and client engagement.
• Understand how nonprofits create and promote new service products.

Credits

• 0.3 IACET CEUs
• 3 HRCI Credits
• 3 SHRM PDCs
• 3 CFRE Points
• 3 ATD CI Credits

Key Features

• Mobile-friendly and audio-enabled content.
• Badge and credit-earning opportunities.
• Real-world case studies for practical application.
• Fully accessible materials.
• Interactive games and flashcards.
• Expert support for personalized guidance.
• Video lessons for enhanced understanding.

Refund Policy

Refunds may be requested within seven days of purchase. Refund eligibility requires that less than 10% of the course content has been completed. Course progress can be tracked on the Course Progress page.

Notes

• Estimated time to complete: 3 hours.
• The course includes an “Ask the Expert” feature for submitting questions about course content. Responses are provided by subject matter experts, typically within 24 hours.
• A minimum test score of 70% is required to qualify for IACET CEUs.

Pricing and Enrollment Information

$95.00 (US) per seat.