Online Social Media Training for Nonprofits

Course Overview

This course provides nonprofit professionals with the tools and strategies to effectively leverage social media for communication, marketing, public relations, and fundraising. Participants will explore the major social media platforms and their applications in engaging members, volunteers, and donors. The program also addresses best practices, policies, and techniques to maximize social media effectiveness and measure success.

Key Topics

• Social Media and Nonprofits: Exploring its importance for communication, marketing, public relations, and fundraising.
• Audience Engagement: Using social media to connect with members, volunteers, and donors.
• Platform Strengths and Weaknesses: Evaluating Facebook, LinkedIn, Twitter, YouTube, Pinterest, and others.
• Costs of Social Media: Understanding potential expenses and budget considerations.
• Social Media Policies: Establishing guidelines for nonprofit use.
• Measuring Effectiveness: Assessing social media impact on communication and fundraising efforts.
• Tools and Techniques: Strategies for successful social media use by nonprofits.
• Case Studies: Applying social media strategies to real-world nonprofit scenarios.

Learning Objectives

At the conclusion of this course, participants should be able to:

• Discuss the role of social media in nonprofit communication and fundraising efforts.
• Engage a nonprofit’s audience effectively through social media platforms.
• Identify key considerations for nonprofits entering the social media space.
• Evaluate the strengths and limitations of major social media platforms.
• Understand the costs associated with social media marketing.
• Develop and implement social media policies tailored to nonprofit needs.
• Measure the success of social media campaigns in reaching goals.
• Apply tools and techniques to enhance nonprofit social media strategies.

Credits

• 0.5 IACET CEUs
• 5 HRCI Credits
• 3 SHRM PDCs
• 5 CFRE Points
• 5 ATD CI Credits

Key Features

• Mobile-friendly and audio-enabled content.
• Badge and credit-earning opportunities.
• Real-world case studies for practical application.
• Fully accessible materials.
• Interactive games and flashcards.
• Expert support for personalized guidance.
• Video lessons for enhanced understanding.

Refund Policy

Refunds may be requested within seven days of purchase. Refund eligibility requires that less than 10% of the course content has been completed. Course progress can be tracked on the Course Progress page.

Notes

• Estimated time to complete: 5 hours.
• The course includes an “Ask the Expert” feature for submitting questions about course content. Responses are provided by subject matter experts, typically within 24 hours.
• A minimum test score of 70% is required to qualify for IACET CEUs.

Pricing and Enrollment Information

$119.00 (US) per seat.