Online Fundraising Course for Nonprofits

Course Overview

This course introduces the fundamentals of nonprofit fundraising, covering essential strategies and methods to secure financial support for operations, projects, and capital improvements. Participants will explore topics such as annual campaigns, capital campaigns, corporate and foundation fundraising, and leveraging digital platforms. The course also emphasizes the importance of donor relations, ethical considerations, and evaluating fundraising performance.

Key Topics

• Fundraising Basics: Understanding annual and capital campaigns, planned giving, and their roles in nonprofit funding.
• Direct Mail and Telemarketing: Exploring traditional methods for donor engagement.
• Digital Fundraising: Utilizing the Internet and social media to generate donations.
• Corporate and Foundation Support: Comparing corporate donations and foundation grants.
• Grant Applications: Breaking down the key sections and components.
• Evaluating Campaign Performance: Methods for assessing annual fundraising efforts.
• Ethical Fundraising: Applying ethics in nonprofit fundraising practices.
• Donor Relations: Building and maintaining strong connections with contributors.

Learning Objectives

At the conclusion of this course, participants should be able to:

• Describe the key concepts of nonprofit fundraising, including annual and capital campaigns and planned giving.
• Explain how direct mail and telemarketing can support fundraising efforts.
• Use digital tools, including the Internet and social media, to enhance fundraising strategies.
• Compare corporate donations and foundation grants as fundraising sources.
• Understand and develop the sections of a grant application.
• Evaluate the performance of annual fundraising campaigns.
• Apply ethical considerations in nonprofit fundraising.
• Recognize the importance of fostering and maintaining strong donor relationships.

Credits

• 0.4 IACET CEUs
• 4 SHRM PDCs
• 4 CFRE Points
• 4 ATD CI Credits

Key Features

• Mobile-friendly and audio-enabled content.
• Badge and credit-earning opportunities.
• Real-world case studies for practical application.
• Fully accessible materials.
• Interactive games and flashcards.
• Expert support for personalized guidance.
• Video lessons for enhanced understanding.

Refund Policy

Refunds may be requested within seven days of purchase. Refund eligibility requires that less than 10% of the course content has been completed. Course progress can be tracked on the Course Progress page.

Notes

• Estimated time to complete: 4 hours.
• The course includes an “Ask the Expert” feature for submitting questions about course content. Responses are provided by subject matter experts, typically within 24 hours.
• A minimum test score of 70% is required to qualify for IACET CEUs.

Pricing and Enrollment Information

$159.00 (US) per seat.