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Etiquette Training for Retail Employees

etiquette workshop

Service Savvy: Exceptional Etiquette for Retail Employees

Course Outcomes

This etiquette seminar targeted to retail sales professionals will:

  • Outline the behaviors to drive customer through your doors or send them running in the other direction.
  • Identify the cost to the bottom line created by negative actions taken by employees.
  • Help employees understand how they should dress to communicate an image that says “I’m here and ready to serve.”
  • Review service language and its impact on the service experience.
  • Set a standard for proper verbal and written communication with customers.

Available Formats

  • Half-Day Course
  • One-Day Course

Course Overview

These days more than ever, businesses are competing for customer dollars. Rude and insensitive employees do not add to the bottom line. This etiquette training program is designed for organizations wishing to give their retail employees an added edge.

Program Objectives

At this program's conclusion, participants should be able to:

  • Explain what behaviors lead to a positive or negative first impression.
  • Outline the expense of losing customers.
  • Demonstrate proper workplace attire.
  • Choose words that reflect courtesy and professionalism.
  • Explain professional phone etiquette.
  • Describe how to say "no" politely.
  • Write professional emails.

The following outline highlights some of the course's key learning points. As part of your training program, we will modify content as needed to meet your business objectives. Upon request, we will provide you with a copy of the participant materials prior to the session(s).

Workshop Outline

First Impressions: Which One Do You Make?
This program begins with a discussion of first impressions. Participants will identify behaviors that lead to positive and negative impressions.
Show Me the Money: How Much Does This Cost?
In this discussion, the facilitator will lead participants through a conversation about the literal cost of poor behavior.
What to Wear: How Do You Look?
In this segment, participants will evaluate different wardrobe choices and determine whether those options enhance or detract from a customer's view of an organization.
Opening Moves: What to Do First
Being professional means being prepared. In this part of the program, participants will review steps they can take to adequately prepare for the day.
Communication Skills: What Messages Are You Sending?
Attitude, body language, and word choice affect what others think about us. In this component, participants will review communication etiquette and how to use various technologies to enhance their professionalism.
Difficult Customers: Dealing Diplomatically with Challenges
Sometimes customers can stretch the patience of those who serve them. During this section, the group will identify challenging personalities and how best to respond to them in difficult situations.

At the etiquette training program's conclusion, participants will be better prepared to serve their customers in a manner that is consistent with their organization's brand.

Questions This Page Answers About Etiquette Training for Retail Employees

  • Where can I find a course on professionalism and good behavior in a retail environment?
  • How can I improve the professionalism of my employees?
  • Who offers an etiquette workshop targeted toward people who routinely interact with the public?