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Protocol Training

Protocol Course

Best Foot Forward: Protocol and Social Etiquette for Organizational Representation

Course Outcomes

This professionalism and protocol and course will:

  • Outline the behaviors participants should exhibit to enforce the organization’s desired image and brand.
  • Highlight attitudes and actions detrimental to the organization.
  • Prepare participants to mingle and network effectively online and in traditional venues.
  • Explain the basics of interacting with the media.
  • Help participants learn to position information, both positive and negative, in a strategic and planned way.

Available Formats

  • Half-Day Course
  • One-Day Course

Protocol Course Overview

Celebrities and organizations spend thousands-even millions-of dollars each year building their personal brands. And in our age of, social media, podcasting, digital cameras, and cell phones, there is little personal privacy for anyone, especially those in the public eye. This business protocol training program is designed for organizations wishing to establish guidelines for those who publicly represent them.

Program Objectives

At this program's conclusion, participants should be able to:

  • Explain the importance of brand and behavior alignment.
  • Articulate behaviors that enhance and detract from an organization's reputation.
  • Effectively introduce themselves and others.
  • Explain proper dining etiquette.
  • Demonstrate how to give a professional interview.

The following outline highlights some of the course's key learning points. As part of your training program, we will modify content as needed to meet your business objectives. Upon request, we will provide you with a copy of the participant materials prior to the session(s).

Workshop Outline

Match This: Aligning Brand and Behavior
This business protocol course begins with a discussion about branding and aligning behaviors to match an organization's desired brand image.
Should and Should Not: Your Actions
This section focuses on behaviors that enhance or detract from an individual's and an organization's reputation.
Mingling Manners: Networking Etiquette
Nothing will kill a business reputation faster than poor etiquette. During this discussion, participants will review appropriate and inappropriate behaviors related to organizational representation. Additionally, they will practice introductions, business card exchanges, dining etiquette, and more.
Media Management: Interview Savvy
With YouTube and other online services, a bad interview can spread around the world in a matter of hours and remain forever available from some server in cyberspace. In this component, participants will learn how to give better interviews and manage their interactions with the media.
Saying No: More Message Management
Sometimes the message is "no," and the messenger must present that information in such a way that does not upset the public unnecessarily. In this final segment of the program, participants will practice delivering bad news the right way.

At the protocol training program's conclusion, participants will have a solid understanding of organizational representation and be ready to meet and greet the public, the media, and others who will associate them with their organization's brand.

Questions This Page Answers About Professionalism and Protocol Training

  • Where can I find a course to help my executives effectively interact with clients and the media?
  • Who offers protocol training that can be tailored to my organization’s needs?
  • Where can I find a course to improve the poise and polish of my sales staff?