Course Highlights
This personal branding course will:
- Outline a process for defining a personal brand.
- Suggest a methodology for choosing words and actions that align with a brand.
- Offer ideas for closing the gap between a desired brand and a current reality.
- Provide ideas for leveraging a brand inside and outside an organization.
Course Overview
A clearly defined personal brand is an important element of workplace professionalism. This two-hour virtual course will help participants define and align their authentic brand. Through self-reflection and values exploration, participants will learn how to conduct a branding SWOT analysis, recognize their superpowers, and align their appearance, words, and actions with their brand.
We will also share ideas for leveraging strengths within an organization and expanding visibility externally. This program is ideally suited for anyone who wants to be more deliberate about how they present themselves at work.
Program Objectives
At this program’s conclusion, participants should be able to:
- Answer fundamental questions to gain some initial insights about a personal brand.
- Conduct a personal branding SWOT analysis.
- Explore needs and values.
- Articulate a personal brand and its look and sound.
- Align appearance, words, and actions with a brand.
- Create a plan for closing any brand gaps.
- Leverage a brand inside an organization.
- Share a brand outside an organization.
Program Modules
- Wheels Turning: Twenty Questions
- A Long Look in the Mirror: Recognizing Where You Are
- Taking a Deeper Dive: Needs and Values
- Articulating the Brand: Creating a Playbook
- In Sync: Aligning Appearance, Words, and Actions
- Missing Links: Conquering the Gaps
- Getting Out There: Bringing a Brand to the Party
- Seeking the Spotlight: Becoming Slightly Famous
Target Audience
This virtual training program is designed for groups that want to:
- Develop and define their personal brand.
- Align their professional image with their personal values.
- Increase their visibility and influence within and outside their organization.
Suggested Format
- Two-Hour Virtual Training Course
Questions This Page Answers About Personal Branding Training
- Where can I find an instructor-led online course on personal branding?
- Who offers training on developing and defining a personal brand?
- Who can teach me how to align my appearance, words, and actions with my professional brand?