Online Personal Branding Course

Course Overview

Personal branding is about showcasing your values, experiences, and unique qualities to stand out professionally. This course helps participants cultivate and communicate a personal brand that resonates both online and offline. Learners will discover strategies to define their unique selling proposition, strengthen areas of their brand, and maintain a consistent professional image across various platforms.

Key Topics

• Building a Personal Brand: Understanding its importance and foundational elements.
• Personal Branding Statement: Crafting a statement that defines your professional identity.
• Unique Selling Proposition: Differentiating yourself in a competitive market.
• Online Presence: Managing websites, blogs, social media, and video content effectively.
• Offline Presence: Enhancing personal presentation, including dress, business cards, and professional connections.
• Gaining Experience: Strengthening weak areas of your brand through targeted actions.
• Developing Expertise: Strategies for becoming recognized as an authority in your field.
• Brand Maintenance: Protecting and evolving your personal brand over time.

Learning Objectives

At the conclusion of this course, participants should be able to:

• Explain the value of building and maintaining a personal brand.
• Develop a compelling personal branding statement.
• Identify their unique selling proposition and apply it in professional settings.
• Manage online assets, such as social media and websites, to enhance their brand.
• Improve offline branding elements, including appearance and networking tools.
• Create a strategy to gain expertise and fill gaps in their professional profile.
• Implement methods to become recognized as an expert in their field.
• Maintain and protect the integrity of their personal brand over time.

Credits

• 0.3 IACET CEUs
• 3 HRCI Credits
• 3 SHRM PDCs
• 3 ATD CI Credits

Key Features

• Mobile-friendly and accessible content.
• Badge and credit-earning opportunities.
• Real-world case studies for practical application.
• Interactive games and flashcards.
• Expert support for personalized guidance.

Refund Policy

Refunds may be requested within seven days of purchase. Refund eligibility requires that less than 10% of the course content has been completed. Course progress can be tracked on the Course Progress page.

Notes

• Estimated time to complete: 3 hours.
• The course includes an “Ask the Expert” feature for submitting questions about course content. Responses are provided by subject matter experts, typically within 24 hours.
• A minimum test score of 70% is required to qualify for IACET CEUs.

Pricing and Enrollment Information

$95.00 (US) per seat.