Protocol Training

Best Foot Forward: Protocol and Social Etiquette for Organizational Representation

Program Overview

Celebrities and organizations spend thousands-even-millions of dollars each year building their personal brands. And in our age of podcasting, digital cameras, and cell phones, there is little personal privacy for anyone, especially those in the public eye. This program is designed for organizations wishing to establish guidelines for those who publically represent them.

Program Objectives
At this program's conclusion, participants should be able to:

• Explain the importance of brand/behavior alignment.
  
• Articulate behaviors that enhance and detract from an organization's reputation.
  
• Effectively introduce themselves and others.
  
• Explain proper dining etiquette.
  
• Demonstrate how to give a professional interview.

The following outline highlights some of the course's key learning points. As part of your training program, we will modify content as needed to meet your business objectives. Upon request, we will provide you with a copy of the participant materials prior to the session(s).

Course Outline

Match This: Aligning Brand and Behavior

This program begins with a discussion about branding and aligning behaviors to match an organization's desired brand image.

Should and Should Not: Your Actions

This section focuses on behaviors that enhance or detract from an individual's and an organization's reputation.

Mingling Manners: Networking Etiquette

Nothing will kill a business reputation faster than poor etiquette. During this discussion participants will review appropriate and inappropriate behaviors related to organizational representation. Additionally, they will practice introductions, business card exchange, dining etiquette, and more.

Media Management: Interview Savvy

With YouTube and other online services, a bad interview can spread around the world in a matter of hours and remain forever available from some server out in cyberspace. In this component participants will learn how to give better interviews and manage their interactions with the media.

Saying No: More Message Management

Sometimes the message is "no" and the messenger must present that information in such a way that does not unnecessarily upset the public. In this final segment of the program participants will practice delivering bad news the right way.

At the program's conclusion, participants will have a solid understanding of organizational representation and be ready to meet and greet the public, the media, and others who will associate them with their organization's brand.