Customer Relationship Management Training

Find this course by searching for: customer relationship management training, customer relationship management course, CRM training, CRM course, customer communication skills training

More Than a Database: Customer Relationship Management 101

Available Formats

Half Day
One Day

Program Overview

This program introduces the different facets of customer relationship management (CRM) to participants and shows them how to identify who their customers really are. It also analyzes the key components of CRM and explains how it is integrated within an organization.

Program Objectives
At this program's conclusion, participants should be able to:

Develop an understanding of the terms and benefits of CRM on a company's bottom line.
Analyze the different components of a CRM plan.
Develop their checklist for readiness and success in CRM.
Identify how CRM creates value for organizations and customers.
Identify developmental roles that have the greatest impact on CRM.

The following outline highlights some of the course's key learning points. As part of your training program, we will modify content as needed to meet your business objectives. Upon request, we will provide you with a copy of the participant materials prior to the session(s).

Course Outline

Connecting with Customers: Customer Relationship Management

To begin, participants will look at the CRM programs they are involved in and how these programs have affected their lives. Participants will also explore the meaning of CRM and its potential value. Next, they will look at different types of CRM programs and the needs they can serve.

What Exactly Are We Managing?: Requirement-Driven Product Selection

During this segment, participants will look at the requirement-driven product selection process. This process requires defining the business need (or pain or problem, depending on the issue), deciding which functions are needed to meet the requirements, and then defining the products that support the selection.

Don't Leave!: Strategies for Customer Retention

This part of the program discusses ways to engage and retain customers. Participants will explore the four pillars of CRM and how they can use them to help others embrace the CRM plan.

How Are We Going to Do This?: Homegrown versus the Application-Service Provider

Participants will look at the advantages and disadvantages of developing an in-house program versus using an application-service provider.

What Can We Do to Measure?: Evaluating and Reviewing Your Program

In the final segment, participants will look at some evaluation tools including customer profiles and life cycles.

At the conclusion of the program, participants will have a solid understanding of the concept of CRM and what it can do to retain customers.

TRAINING . COURSE . CLASS . WORKSHOP . SEMINAR . PROGRAM

We offer training onsite and in house in Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming, Africa, Asia, Australia/New Zealand, Canada , Europe, Mexico, Middle East, United Kingdom, and India: Allahabad, Chandigarh, Gurgaon, New Delhi, Bhubaneswar, Kolkata, Ahmedabad, Mumbai, Pune, Bangalore, Chennai, Cochin, and Hyderabad. If you don't see your location listed, please contact us.

Onsite Training Menu

Customer Relationship Management Training

Find this course by searching for: customer relationship management training, customer relationship management course, CRM training, CRM course, customer communication skills training

More Than a Database: Customer Relationship Management 101

TRAINING . COURSE . CLASS . WORKSHOP . SEMINAR . PROGRAM