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American Culture Training

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The Red, White, and Blue View: Understanding and Doing Business with Americans

Available Formats
  • One Day
  • Two Days

Program Overview

Just as interacting with people from any "foreign" culture can provide a host challenges, doing business with Americans can be stressful, baffling, and downright exhausting-especially when you are working halfway around the world both trying to understand and be understood.

The Red, White, and Blue View: Understanding and Doing Business with Americans is a multi-day program that goes beyond television and Hollywood images to help people not living in the United States to understand better the thought processes, vocabularies, cultural references, expectations, and reactions of the people who call themselves Americans.

Program Objectives

At this program's conclusion, participants should be able to:

  • Position themselves as global service providers rather than outsourced, off-shore labor.
  • Understand how the services they are providing fit into the American lifestyle.
  • Identify and comprehend common cultural references.
  • Ask relevant questions to help customers fully use the organization's available products and services.
  • Recognize and respond appropriately to American ways of thinking, speaking, negotiating, and conducting business.


The following outline highlights some of the course's key learning points. As part of your training program, we will modify content as needed to meet your business objectives. Upon request, we will provide you with a copy of the participant materials prior to the session(s).

Course Outline

From Sea to Shining Sea: A Brief History of the United States and Significant Events
Independence from England, the Civil War, the Great Depression, and hundreds of other events have directly or indirectly shaped the people who today call themselves Americans. This introductory module exposes participants to the country's history, its government, and its people's perceptions of current events.  Furthermore, this segment discusses commonalities that people in the United States tend to share when compared with other nations according to Geert Hofstede's cultural dimensions: individualism, power distance index, masculinity, uncertainty avoidance, and long-term orientation.  After this part of the program, participants should have greater insight into why Americans think and behave as they do along with how that thinking (and behaving) statistically differs in comparison to other cultures.

Californication, Walking in Memphis, and Other Anthems: Exploring Regional
Differences and Similarities
Despite the abundance of chain stores, nationally broadcast programs, and what seems like the same fast-food restaurants on every corner, in many ways Miami, Kansas City, Boston, and other cities and regions are as different as they are similar. This segment highlights some of the peculiarities of different parts of the United States and the customs of the people who live and work in those regions. In addition to learning about local identities, participants should have a better understanding of their customers' regional vocabulary, verbal patterns, and pacing from this part of the program.

They're Coming to America: Shifting Demographics
Immigration is a constant in America, and throughout its history, immigrants have added to the country's collective culture. This part of the program examines immigration patterns and where the people of the United States have come from and are expected to come from over the next ten years.From this section, participants will understand how different groups come to identify themselves as American and how their presence has impacted and continues to impact thinking, tastes, and behaviors within the general population.

This Land is Your Land, This Land Is My Land: Subcultures in America
The average American family has 2.3 kids and a dog. Understanding that should be simple, right? The reality is that few people are truly average. America is a land filled with skaters, surfers, rockers, hip-hoppers, yuppies, guppies, soccer moms, and a hundred plus other groups that share values and vocabulary. This portion of the program explores American subcultures and what differentiates them from the mainstream.  From this part of the course, participants should gain insight into some of the many slices of America and what matters to them.

God Bless the USA: Understanding Religious Influence
Religion's role in America dates back to the country's foundation, and to this day, it continues to influence the business world, politics, and social activities. This piece of the program explores different religious views in the United States and how religion fits into the culture.  At the conclusion of this segment, participants should be able to relate to those customers who directly or indirectly make religious references as they relate to themselves or their businesses.

Raised on Promises: An American Girl's (or Boy's) Experience
It is often said that spending time with locals is a great way to get to know a place. In this segment, participants will learn about generational differences in the United States and pop culture references most Americans belonging to various age groups will understand and often make themselves. Participants will "meet" (via prerecorded video) 20 people who will share their answers to a common set of questions about how they live and what they think. The aim of this part of the program is to bring to life some of the course's earlier discussions and to highlight differences among sameness.

Oh Say Can You Speak: American English Versus Other Dialects
It is plain English, but will the American business person understand it? That depends. Often international English confuses or disengages U.S. speakers. This part of the program highlights words and phrases that don't translate well, issues of formality, and how to diplomatically handle problems in communication when they occur. Using role-plays and practice cases specific to the client's business, participants will have an opportunity to practice interacting and reacting to different scenarios

At this programs conclusion, participants will be armed with the information they need to effectively service American customers and to present themselves as global service providers.

TRAINING . COURSE . CLASS . WORKSHOP . SEMINAR . PROGRAM

 

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